My second year as InfoStretch’s contributing designer produced significant changes in their web and print collateral. I wanted to try my hand at targeted segments and lead generation by taking advantage of targeted consumers through B2B marketing strategies.
I designed IS’s solution offerings with landing pages to provide a greater reach of what InfoStretch has to offer in the market. Developing a targeted message to each of the service offerings and correlating graphics. Graphics were gathered through stock photography. Research and a/b testing was conducted to optimize user experience, landing page optimization and analytic roi measurement.
Marketing Strategy Campaign
Social Media Strategy
Landing Page wireframes and workflows
Tracking analytics integration
The marketing strategy was such a success for 2011, improving sales lead generation by 62%.