Strategy – B2B Landing Pages

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My second year as InfoStretch’s contributing designer produced significant changes in their web and print collateral. I wanted to try my hand at targeted segments and lead generation by taking advantage of targeted consumers through B2B marketing strategies.
I designed IS’s solution offerings with landing pages to provide a greater reach of what InfoStretch has to offer in the market. Developing a targeted message to each of the service offerings and correlating graphics. Graphics were gathered through stock photography. Research and a/b testing was conducted to optimize user experience, landing page optimization and analytic roi measurement.

Tasks:
Marketing Strategy Campaign
Content Development
Social Media Strategy
Salesforce integration
Landing Page wireframes and workflows

Tracking analytics integration

The marketing strategy was such a success for 2011, improving sales lead generation by 62%.

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